This Privacy Policy describes how W.E Play ("we," "us," or "our") collects, uses, shares, and protects your personal information when you use our platform. By using W.E Play, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
1.1 Information You Provide Directly
- Email address and username (during account registration)
- Display name and profile picture
- Date of birth (for age verification)
- Country/region of residence
- Payment information (PayPal, Cash App, Apple Pay, or Venmo details for withdrawals)
- Profile bio, social media links, and avatar preferences
- Messages and content you post on the platform
1.2 Information Collected Through Social Login (Facebook, Google, Apple)
When you sign in using a third-party service such as Facebook, Google, or Apple, we receive the following information from that service:
- Facebook Login: Your Facebook user ID, name, email address (if available), and profile picture. We request the
email and public_profile permissions. We do not post to your Facebook account or access your friends list.
- Google Sign-In: Your Google user ID, name, email address, and profile picture.
- Apple Sign-In: Your Apple user ID, name, and email address (you may choose to hide your email).
We use this information solely to create and authenticate your W.E Play account. We do not sell or share your social login data with third parties for advertising purposes.
1.3 Automatically Collected Information
- Device information (device type, operating system, browser type and version)
- IP address and approximate geographic location
- Usage data including pages visited, features used, and time spent on the platform
- Game performance data, scores, and play history
- Ad viewing and engagement metrics
- Server logs including access times and referring URLs
1.4 Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Maintain your login session and remember your preferences
- Analyze platform usage and improve performance
- Deliver and measure advertisements
- Prevent fraud and enhance security
You can manage cookie preferences through your browser settings. Disabling cookies may affect some platform functionality.
2. How We Use Your Information
We process your personal data for the following purposes:
2.1 Platform Services
- Creating and managing your account
- Authenticating your identity when you log in
- Tracking your game progress, scores, and leaderboard rankings
- Managing your virtual coin balance and processing reward payouts
- Enabling social features such as messaging, friend connections, and community posts
- Providing personalized content recommendations
2.2 Advertising
- Displaying advertisements to support the platform
- Measuring ad performance and engagement
- Complying with advertiser verification requirements
- Optimizing revenue to sustain platform operations
2.3 Communications
- Sending account-related notifications (security alerts, payout updates)
- Responding to your support requests
- Notifying you of platform updates and new features
- Sending marketing communications (only with your consent; you can opt out at any time)
2.4 Safety and Security
- Detecting and preventing fraud, abuse, and policy violations
- Enforcing our Terms of Service
- Protecting the safety of our users and the integrity of the platform
3. How We Share Your Information
3.1 Advertising Partners
We share limited data with advertising partners to deliver and measure ads. This may include device identifiers, ad engagement data, and general demographic information. We do not share your name, email address, or payment details with advertisers.
3.2 Service Providers
We use trusted third-party services to help operate our platform, including:
- Firebase (Google): Authentication, real-time database, and cloud storage
- Payment processors: To facilitate reward payouts
- Cloud hosting providers: To store and serve platform data
- Analytics services: To understand usage patterns and improve the platform
These providers are contractually bound to use your data only for the services they provide to us.
3.3 Legal Requirements
We may disclose your information if required to do so by law, or if we believe in good faith that such action is necessary to:
- Comply with a legal obligation or court order
- Protect and defend our rights or property
- Prevent fraud or investigate potential policy violations
- Protect the personal safety of users or the public
4. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with our services. Specifically:
- Account data is retained while your account remains active
- After account deletion, we may retain certain data for up to 30 days for backup and recovery purposes
- Financial transaction records are retained as required by applicable tax and financial regulations
- Anonymized or aggregated data may be retained indefinitely for analytics purposes
5. How to Request Deletion of Your Data
You have the right to request that we delete your personal data. You can do this in any of the following ways:
- In-app: Go to Settings > Account > Delete Account to permanently delete your account and all associated data
- By email: Send a deletion request to privacy@watchandearnplay.com with the subject line "Data Deletion Request" and include the email address associated with your account
- Contact form: Use our Contact page to submit a data deletion request
Upon receiving a valid deletion request, we will:
- Verify your identity to protect against unauthorized requests
- Delete your personal data within 30 days
- Confirm the deletion via email once complete
- Remove your data from third-party services where technically feasible
Please note that some data may be retained where we have a legal obligation to do so (e.g., financial records for tax compliance).
5.1 Facebook Data Deletion
If you signed up using Facebook Login, you can also request deletion of your data through Facebook:
You may also use our data deletion callback endpoint, which Facebook can call directly to initiate data removal.
6. Children's Privacy (COPPA Compliance)
We take children's privacy seriously:
- Users must be at least 13 years old to create an account
- Users between 13 and 17 require parental or guardian consent
- We collect limited data from minor users
- Parents or guardians may request access to, correction of, or deletion of their child's data at any time by contacting us
7. International Data Transfers
Your information may be transferred to and processed in countries outside your country of residence, including the United States. We ensure appropriate safeguards are in place, including:
- Standard contractual clauses approved by relevant authorities
- Compliance with applicable data protection frameworks
- Encryption of data in transit and at rest
8. Your Rights and Choices
8.1 Access and Control
You have the right to:
- Access the personal data we hold about you
- Update or correct inaccurate information via your account settings
- Download a copy of your personal data
- Request deletion of your data (see Section 5)
- Withdraw consent for data processing at any time
8.2 Marketing and Communications
- Opt out of marketing emails using the unsubscribe link in any email
- Adjust notification preferences in your account settings
- Control advertising personalization through your device settings
8.3 Cookie Management
- Manage cookies through your browser settings
- Use third-party opt-out mechanisms for advertising cookies
- Note that disabling cookies may affect platform functionality
9. Data Security
We implement industry-standard security measures to protect your data:
- Encryption of data in transit (TLS/SSL) and at rest
- Regular security audits and vulnerability assessments
- Strict access controls and authentication for internal systems
- Incident response procedures and breach notification protocols
While we take reasonable steps to protect your information, no method of transmission over the Internet is 100% secure. We encourage you to use strong, unique passwords and to keep your login credentials confidential.
10. Regional Privacy Rights
10.1 European Economic Area (GDPR)
If you are located in the EEA, you have additional rights including:
- Right to access your personal data
- Right to rectification and erasure ("right to be forgotten")
- Right to data portability
- Right to restrict or object to processing
- Right to lodge a complaint with a supervisory authority
10.2 California (CCPA/CPRA)
California residents have the right to:
- Know what personal information we collect and how it is used
- Request deletion of personal information
- Opt out of the sale or sharing of personal information
- Non-discrimination for exercising your privacy rights
We do not sell your personal information. To exercise your California privacy rights, contact us at privacy@watchandearnplay.com.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify registered users via email for significant changes
- Display a notice on the platform
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: